In Chinese culture, “nobody dislikes too many gifts”. Gift-giving is one of the best channels to maintain good relationships. This principle applies to personal as well as business relationships.
Gifts could also be non-material. A Chinese proverb says, “To walk a thousand li and present a swan feather; the gift is light but the friendship is solid”. It means the value of a gift lies in the giver’s good will and mind, rather than the value of the gift itself.